Why Do Indians Love 'Fair' Skin?

This week, The Swaddle team explores the history behind our obsession with 'fair' skin, and what it will take to truly eliminate colourism in India.

Edited by: Neha Shekhawat
Scripted and presented by: Anushka Dias
Visual research: Samiksha Mathur
Produced by: Shrishti Malhotra
Creative Supervisor: Karla Bookman

Want to learn more about the research in this video? Check out these readings:

-Mishra, Neha. "India and colorism: The finer nuances." Wash. U. Global Stud. L. Rev. 14 (2015): 725.
-Karan, Kavita. "Obsessions with fair skin: Color discourses in Indian advertising." Advertising & society review 9, no. 2 (2008).
-Pande, Sarveshwar. "Impact of bleaching syndrome: The inexorable predicament of dark-skinned Indian women." In The Routledge Handbook of Exclusion, Inequality and Stigma in India, pp. 284-297. Routledge India, 2020.

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