This week, The Swaddle team explores the history behind our obsession with 'fair' skin, and what it will take to truly eliminate colourism in India.
Edited by: Neha Shekhawat
Scripted and presented by: Anushka Dias
Visual research: Samiksha Mathur
Produced by: Shrishti Malhotra
Creative Supervisor: Karla Bookman
Want to learn more about the research in this video? Check out these readings:
-Mishra, Neha. "India and colorism: The finer nuances." Wash. U. Global Stud. L. Rev. 14 (2015): 725.
-Karan, Kavita. "Obsessions with fair skin: Color discourses in Indian advertising." Advertising & society review 9, no. 2 (2008).
-Pande, Sarveshwar. "Impact of bleaching syndrome: The inexorable predicament of dark-skinned Indian women." In The Routledge Handbook of Exclusion, Inequality and Stigma in India, pp. 284-297. Routledge India, 2020.
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