We're all under pressure to produce more and more. For entrepreneurs, that means trying to be everywhere online every day with something valuable to share. The result? There's a whole lot of stress about creating things that are, frankly, mediocre. How can we find a little relief and still get results? Focus on the remarkable. Tara McMullin is a writer, podcaster, and entrepreneur. She's the founder & host of What Works, a platform that connects small business owners committed to building stronger businesses. She's also the co-founder of YellowHouse.Media, a podcast production agency. Tara brings a feminist perspective to building businesses and encourages entrepreneurs to question conventional wisdom when it comes to marketing, productivity, sales, and team-building. She draws on her varied background—from her education in religion and philosophy, experience in fitness and endurance training, and interests in science and politics—to offer a multidisciplinary approach to entrepreneurship. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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