The audio market might be the last untapped opportunity in social and the internet. Spotify is well-positioned to conquer it. Here we explore the audio market and Spotify's position in it.
This is part one of our conversation about Spotify and the audio market.
We discussed these topics:
00:00 Introduction
00:18 Who is Jeremy Deal?
00:51 Who is Sleepwell?
01:06 Disclosure
01:35 Drivers for the audio market
03:30 New audio technology
07:00 Digital payments
08:08 Tiktok
12:25 Developments in music production
14:51 Developments in podcasting
17:00 Changes in monetization
22:45 Difficulties in predicting the future of the streaming market
27:00 The switch to digital
29:20 Radio vs. on-demand
31:20 Personalization
34:11 Cracking the audio code
37:00 Advertising money in radio and streaming
39:52 Music royalties
49:07 The role of labels & how they have to adapt
01:06:27 Labels in the digital age
01:09:17 Revenue shares around labels
01:10:12 Physical copies of music
01:10:57 New promotional tools for music
01:12:07 Actors in music & new dynamics
01:15:49 Community Exclusive: Are labels replaceable?
01:16:42 The podcast opportunities
01:17:45 Addressing hurdles in podcasting
01:25:15 RSS technology
01:28:14 Spotify's open access model
01:35:36 Advertising podcasts
01:50:00 Advertising content on Youtube & Spotify
01:51:50 Audiobooks
01:59:30 Audio in the creator economy
02:06:00 Closing thoughts
02:06:48 Disclaimer
Here are the mentioned materials:
- Jeremy's video on podcast advertising https://www.youtube.com/watch?v=O1sxS6vh9So
- Dolby Atmos https://www.youtube.com/watch?v=3VZFpwlXKpg
- Sony 360 https://www.youtube.com/watch?v=wkya01ZKboU
- Pershing Square's UMG presentation https://youtu.be/BpeHWiRuu2k
- Podz interviews https://www.notboring.co/p/podz-interview-with-ceo-doug-imbruce & https://open.spotify.com/episode/3nlFNcaBErjdAm3xUbybrN?si=58ObT06nQJqahBI0L6JO_Q&dl_branch=1
- Interview with Chief R&D Officer Gustav Söderström https://every.to/means-of-creation/inside-spotify-s-vision-for-audio-creators-632ad25a-255c-4983-b5e6-c1007fe74f9f
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