వేల ఉద్యోగుల ఫైర్, బ్రాండ్లపై వందల కోట్లు || Why loss making companies spend so much on brands? ||

వేల ఉద్యోగుల ఫైర్, బ్రాండ్లపై వందల కోట్లు || Why loss making companies spend so much on brands? ||
BYJU’S, a city-based edtech platform, has on Friday announced star footballer Lionel “Leo” Messi as the first global brand ambassador of its social impact arm, Education For All.

Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with BYJU’S to promote the cause of equitable education, said the firm in a statement.
https://www.thehindu.com/business/lionel-messi-is-byjus-global-brand-ambassador-of-its-social-initiative-education-for-all/article66094965.ece

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